Egg Freezing Fertile for Disruption Says Freeze.Health

By JESSICA DaMASSA, WTF Health

Although egg freezing was only approved for general use six years ago, the business is fertile ground for disruption according to Jen Lannon, co-founder of website Freeze.Health.

Jen and her co-founder, Sidonia Swarm, started the site when, through their own consumer research, they found that egg freezing could cost anywhere from $4,000 to $18,000 — at clinics in the same market!

Now that ‘social egg freezing’ is a thing among Millennial women who want to delay motherhood, Freeze.Health hopes to become the go-to resource for price shopping, medical information on the process, and details on the patient experience. Believe it or not, but women rallying around #NoBabiesNow don’t exactly feel like they belong at fertility clinics with so many baby pictures on the walls.

Get a glimpse of the future of healthcare by meeting the people who are going to change it. Find more WTF Health interviews here or check out www.wtf.health. 

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