In Attempt To Woo Adults Instead Of Teens, E-Cigarette Companies Are Making Unproven Health Claims, Critics Say

In the ads that are now geared toward adults rather than teens, e-cigarette companies are touting their potential to help adults quit traditional cigarettes. Although early evidence indicates that vaping can help traditional smokers quit, researchers see many caveats. Lawmakers and regulators are now mulling if the crackdown on advertising should be more broad.

from Kaiser Health News http://bit.ly/2UwLpfN