In Attempt To Woo Adults Instead Of Teens, E-Cigarette Companies Make Unproven Health Claims, Critics Say

In ads that are now geared toward adults rather than teens, e-cigarette companies tout their products' potential to help adults quit traditional cigarettes. Although early evidence indicates that vaping can help traditional smokers quit, researchers see many caveats. Lawmakers and regulators are now considering if the crackdown on advertising should be more broad.

from Kaiser Health News http://bit.ly/2Iy4AUR