Under Pressure Over Cancer-Baby Powder Link, Johnson & Johnson Targeted Overweight Women, African-Americans To Save Sales

According to internal company documents, Johnson & Johnson distributed baby powder samples through churches and beauty salons in African-American and Hispanic neighborhoods, ran digital and print promotions with weight-loss and wellness company Weight Watchers and launched a $300,000 radio advertising campaign in a half-dozen markets aiming to reach “curvy Southern women 18-49 skewing African American.”

from Kaiser Health News http://bit.ly/2uVOWd9