Vaping Is So Ingrained In Youth Culture That Cracking Down On Juul’s Marketing Unlikely To Change Habits, Study Finds

The company gets much of its advertising organically these days through young people's social media accounts. "We're at a point where young people are doing Juul's job for them," says Elizabeth Hair, a study co-author and senior vice president at the Truth Initiative Schroeder Institute. Meanwhile, Netflix has vowed to curb smoking depictions going forward following criticism of "Stranger Things."

from Kaiser Health News https://ift.tt/2XvWXq4