South Dakota’s ‘Meth. We’re On It.’ Campaign Mocked As Tone Deaf. But It Undeniably Got People’s Attention.

“Hey Twitter, the whole point of this ad campaign is to raise awareness,” Gov. Kristi Noem of South Dakota said in response to the furor over the campaign. “So I think that’s working … #thanks #MethWeAreOnIt.” In South Dakota, from 2014 to 2018, the state saw a 200 percent increase in people seeking treatment for meth-related addiction.

from Kaiser Health News https://ift.tt/35hr0kK